GENDER POLICING
IN MAINSTREAM HINDI CINEMA
This reading analyzes the gender roles played by CFCs (Central Female
Characters) in various Hindi movies released in 2003-04 to 2013-14. Irrespective
of the year in which these films were released, all movies that included a CFC
depicted that character following some form of prescriptive gender norms.
CFCs
in old as well as new movies were rewarded when they adhered to gender norms
and punished when they violated gender norms. Instances of punishment were
higher in old movies than in new movies; violation of prescriptive gender norms
was not related to punishment in new movies, and new movies also lacked
identifiable female protagonists on average compared with old movies.
In recent
years, several causes have been advanced to explain the increasing violence against
women in India, including political apathy, socioeconomic upheaval, societal
attitudes, and media effects. Violent crime against women in India has changed
in recent decades. The number of reported crimes has increased markedly;
according to data from the National Crime Records Bureau of India (2013), there
was a 91% increase in reported incidents of crime against women from 2003 to
2013, including kidnapping; rape; domestic violence; sexual intimidation in the
form of gazing, groping, verbal abuse, or whistling directed at women in public
spaces (Paul, 2011); and cyber crimes. During the same period, policy changes
including harsher penalties for violence against women have been implemented.
Bollywood’s
globalization has arguably affected the portrayal of Indian women in Bollywood
films. globalization has led to the emergence of alternate modes of Indian
femininity, as expressed in popular Hindi films that depart from the portrayal
of Indian women as upholders of moral code. In an informal survey of Bollywood
movies released during 2006 and 2009, the portrayal of women was found to be
increasingly Western (e.g., Western clothes, depiction of sexuality),
conforming less to traditional gender-role expectations for women in India. women
characters in Bollywood films are portrayed as increasingly independent and
strong. This reflects, in part, the impact of globalization on Indian society.
Forces
of globalization have created a steady demand for labor, encouraging Indian women
to enter the job market. In contemporary Indian society, women have more access
to education. Both these trends are reflected in contemporary Bollywood films through central
female characters (CFCs) that are educated and career oriented Globalization
also opened up the Indian market to Western attire, which is reflected in the dresses
Bollywood heroines wear. The degree to which these depictions have become commonplace, and the
consequences that accrue to characters thus depicted, are the focus of this article.
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